Penny Bridge
COMMUNICATIONS
Top Agency Expertise
without hiring the agency
Chances are, your business would benefit from hiring a great agency to help grow your PR footprint.
Like any services business, any top agency must attract and retain top talent. If your company isn’t yet at scale, you’re probably interested in exploring more cost-effective partners to help scale your growth.
But it’s not a binary choice. With the right solopreneur, you can cut right to the chase in terms of what you need. You’re also able to get much more focused, bespoke attention and entrepreneurial understanding.
That’s where I come in. Penny Bridge PR is me, Roger Sauerhaft, and I am Penny Bridge PR. I’m a proud solopreneur with extensive experience in B2B public relations, representing series stage startups all the way to Fortune 10 companies and their leaders.
There are two types of clients that Penny Bridge presents a strong solution for:
Startups
A thoughtful corporate PR strategy helps companies build, shape, amplify, and mitigate perceptions surrounding their brand narratives in the eyes of their various stakeholder audiences.
-
Whether your goal is boosting awareness, finding new business partners, attracting investors, or attracting retaining talent – proactive reputation building is a mean to many ends.
Once public profiles are built, inbound inquiries multiply and proactive outreach benefits from a more receptive audience. Along this path are milestone deals that require meticulous planning and execution, as well as occasional hiccups, crises, or litigation. Each can benefit from direct support, and there’s always benefit in approaching these situations from a position of strength via a strong underlying PR program.
In short, a good PR program can make your peaks higher, your valleys lower, and your valuation (hopefully) greater.
Established Brands & Investors
Many established companies and investors haven’t widely told their story previously and there are many reasons why it could be a good idea to do so.
-
Many established companies and investors haven’t widely told their story previously and there are many reasons why it could be a good idea to do so. Whether it’s a shift in strategy that highlights the value of a more visible brand, an issue that prompts the need for communications support, or simply a desire for improved awareness and credibility across stakeholder audiences – there are numerous scenarios in which it might make sense to chat.
Additionally, communications has become more of a growth area in the past two years than it has been at any other time in recent memory. Many brands that are already quite visible may simply be in search of a high-performing extension of their existing team that can assist with strategic PR efforts on either proactive or reactive/fast-paced issues, on a fractional or part-time basis.
If you’re thinking about it, let’s have a conversation.
Let's Have a Conversation
Shoot me a brief note. I believe in Adam Grant’s theory that helping others leads to shared success. If you end up working with me, great. I may also be able to point you to another specialist who can deliver results for your business. Either way, I’ll have fun with it. I look forward to speaking.