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This is the proactive drumbeat behind any robust PR program.

I do not believe in PR for PR’s sake, though. PR success isn’t about generating impressions. It’s about driving value and being accretive toward bottom-line business results. Everything I do is targeted and mapped to clear objectives across key stakeholder audiences.

Like a compass without True North, a business - or a PR program - without clear direction will wander rather than progress.

With a strong proactive program, you should see more hits to your website and prospective customers entering your marketing funnel, you should receive feedback from business partner prospects, prospective hires, and even investors that they like what they’ve read about you. And that should help you convert.

Strategizing is incredibly important in standing up a thoughtful PR program that does what you actually need it to do.

However, plenty of smart plans fail without proper execution. Established relationships are the best way to solve for this.

Penny Bridge has worked with leading brands over the past decade in countless proactive and reactive situations and built an extensive Rolodex of media relationships as well as understanding of what is and isn’t a story from early days training as a reporter within prominent newsrooms.

Relationships help me work more efficiently, but ultimately, landing the meeting doesn’t mean you get the check written. It’s the same with media. Having a partner who has strong relationships and a proven ability to keep building more relationships must always go alongside with said partner knowing how to get creative and gritty to get the result.

Penny Bridge draws on a wealth of experience supporting successful transactions with meticulous planning across key stakeholder audiences as well as seamless execution.

Roger served as external lead on a number of prominent deals in the past 18 months alone. These include but are not limited to: the successful $800 million SPAC deal between fintech OppFi and FG New America; CUNA Mutual Group’s $1.3 billion purchase of Assurant’s global preneed business; Captify’s sale of a majority stake to SFW, and FreeWill’s recent $30 million impact fund capital raise.

Having trusted strategic counsel on your side that’s accustomed to fast-paced all-hands-on-deck scenarios that often include cybersecurity concerns, executive transitions, etc. is often the difference between a one-day story and a two-day (or more) story. Penny Bridge brings preparedness and know-how to high-stakes situations.

Penny Bridge has expertise in working through complex matters on behalf of clients including federal, state and local issues involving entire industries, federal and state banking regulation, local land use, labor disputes and cable carriage disputes, and federal trade policy. This includes customarily working side-by-side with government affairs specialists and lobbyists, and partnering with legal counsel on numerous high-profile litigation matters on both the plaintiff and defendant sides depending on the matter.

Good media training is often misunderstood as simply teaching executives how to bridge out of questions they can’t easily answer. It’s actually about empowering executives with the tools they need to approach conversations confidently and with a purpose – and knowing what qualities to focus on and which not to focus on for different types of media opportunities. Penny Bridge has experience training dozens of executives, many of whom were receiving training for the very first time.